"GMC is professional grade!"
If you want an interesting read, look up "GM10". It was GM's attempt to corner the automotive market by eliminating the mid and large sized cars and replacing them all with W-bodies with different styling. The car guys said it wouldn't work, but the accountants who ran GM told them to shut up and color. The accountants assured everyone the W-body alone would take over 21% of the US car market. It failed and was a significant contributor to GM's bankruptcy.
Even after GM10 failed, the accountants were sure the best way to make money was to cut everything down to a handful of platforms, buy up all the competitors they could, and force the acquisitions to rebody that single platform. Saab owners loved the quirkiness of Saabs, so GM bought Saab, made them rebody the Trailblazer into the 9-7x, and wondered why Saab owners quit buying Saabs. It was not a shock to me when GM went bankrupt, they'd been chasing market share over profitability for years.
If I were running GM, GMC would be a series of serious work truck option packages, and they'd all be Chevys. Did you buy a GMC package to make your Chevy into a more usable truck? You get a "GMC" badge on the side kinda like Jeep's "Trail Rated" badges. Boom, you preserve markup. Not that I don't like GMC, I just think it's redundant pretending they make "better" trucks.