Not sure how much regular auto paint would cost, but for me, not counting the 7 bags of blasting sand I used, I have about $75 into the paint. 1 gallon of gloss black, one quart of primer, hardener, and thinner. I still have a good amount of the black left too. The guy that helped me out has been painting and doing bodywork for years, and he said he painted several horse trailers with this same paint, and they've nibbled on the sides and can't get through the paint, so I think it will stand up to a truck that won't ever see salt, snow, or mud again.