It's a WALBRO/TI 255LPH UNIVERSAL EXTERNAL INLINE PUMP, GSL392
EXTERNAL pump? That doesn't sound right.
Purchased online? I'm told that the Walbro pumps are heavily counterfeited.
But even if it's genuine, it could still be wounded.
And what do you have IN the tank, that this pump is trying to pull through? Did you remove the original pump, or is it still there? How about the original filter sock? A partially-plugged filter sock will be hard to pull fuel through during times of high demand.
Don't forget to test the GROUND side of the circuit for voltage, too. Again, test near the pump. Anything over 1 volt is excessive,
lower is better. Remember, the voltage actually doing work at the pump is the supply side minus the ground side. EXAMPLE: Your alternator puts out 14.2 volts. The pump--when running--has 12 volts just like you said. So 2.2 volts are being lost on the supply side. You have 1.5 volts on the ground wire near the pump. 12v - 1.5v = 10.5 volts actually powering the pump. 14.2v - 10.5v = 3.7 volts wasted to poor connections, failed relay or switch contacts, or undersize wire. Yes, GM uses undersize wire in the fuel pump circuit, the figures I use here are not too far away from typical for these old trucks that now have some corrosion in the connections.