Everyone has a different procedure for bleeding brakes it seems. some pump the pedal a few times and then crack the bleeders, some will swear that that method is horrible, as it pulverizes any amount of air bubbles making them harder to get out. I've done hundreds of brake bleeds in the past, and just about every method will work fine. Reverse bleeding, vacuum bleeding, pressure bleeding, or just pedal pump bleeding. There are quite a few little tips and tricks that everyone learns along the way to make the bleed easier, but very few of them actually are "better" methods as far as how much air they get out.
The first thing to try would be to "gravity feed" the cylinder. Crack the bleeder screw on the cylinder, open the M/C cap, and just wait for a while. Sometimes 20 minutes to a half hour. This will allow the fluid to run down and fill most of the line, and then you could try bleed the cylinder again - again, just as effective as any other method, but this might remove some of the headache of filling an empty line.
That being said, it sounds like you have air in the notorious ABS module. The module has some solenoids that cycle in and out very rapidly when the ABS is activated. Air can get trapped in the solenoids and won't release with normal brake pressure, but they do make the pedal feel incredibly spongy. You can make the solenoids cycle a couple of ways. There is a verrry pricey scan tool that can cycle the module for you - or you can get a shop to do it. You can jump the pins on the module... (i don't know which ones) or you can do what I did and bomb it down a gravel parking lot and hammer the brakes to make the ABS come on. In each case, cycle the solenoids, bleed the module (Kelsey Hayes Modules should have a little bleeder button on the side of them - hidden under some rubber caps near where the brake lines come in. But there's no real way to tell if you're getting any air bubbles out, so you just kind of have to bleed a bunch of fluid out. Keep some rags under it so you don't spill fluid all over everything.) then bleed the brakes and repeat 2-3 times.
Also, do you have the NBS Master cylinder, or is it still a OBS one? the NBS one is fairly easy to muck up in the bleeding process due to the long pedal travel on the OBS.