Undoubtedly an actuator. I had the same deal with my '98 K2500. I began an investigation and learned that there are three actuators down there in the air distribution system, each with a plastic gear that has a tendency to split. Two of the actuators are virtually impossible to access so I removed the whole distribution system and discovered two of the three actuator gears split. The electrical part of each was good; just the split gears. You can buy replacement gears (an improved version), and once you have the actuator removed and in hand it's about a five minute job to install the new gear. I bought new gears but - since removal and replacement of the system is so difficult and frustrating I in the end decided to just replace all three actuators with new ones while I was in there, as well as the heater core. The removal and replacement of the air dist. system is to date the most difficult job I have done on this truck.