I disagree with the assertion that anyone's platinum is a good choice. While it seems our engines are fairly spark-plug tolerant, there are many engines that are not. When I was a Nissan tech, Champion was trying to expand in the spark plug market. They were selling their platinum plugs cheap, and we got a rash of Quest minivan engines misfiring. I don't know what it was about the VG30 and Champion plugs that disagreed, but we'd throw the Champions in the trash and put in a fresh set of the factory Nippondenso plugs and they'd run great. Here's what I was taught:
GM - AC Delco
Ford - Autolite or Motorcraft
Chrysler - Champion
Japanese or Korean - NGK or Nippondenso
European - Bosch or NGK
There's a lot of anecdotal evidence that NGKs work in pretty much everything, and I've known guys who'll only run NGK in their small block Chevys. YMMV.