Shortest wheelbase on a 3500HD is 135.5" which is 4" longer than a normal regular cab longbed (typical for a chassis cab type arrangement.) Leaf sprung straight front axle, Dana 80 rear, 4 wheel disc brakes, 19.5" 10 lug wheels (only 5 used in front), transmission-mounted drum parking brake.
3500HD's were made from 1991-2002 and were never referred to as a C3500HD, just 3500HD, likely because a factory 4WD was never made (though aftermarket ones were made by a few companies.)
I'd agree they were surely GM's answer to the F-series Super Duty which came out in 1987, but they'd never officially acknowledge it. The whole design premise behind the 3500HD was to build a 15K GVWR truck that would still have a low ingress/egress height so that you could use it as conveniently/comfortably as a lighter duty truck, and to make it primarily out of already existing parts - the GMT400 series bodywork, and many chassis parts from the P30 type RV's from years before.
The one in that ad just looks funny because the multicolor bodywork and the apparently homemade wrecker bed is really stubby.
Richard