Both of my trucks get regular yellow bottle Pennzoil conventional 5W-30 every 3500 miles (with Wix filters) for two reasons. First, that's what they've always gotten since they were brand new. Second, a Blackstone Labs analysis of said oil at 3500 mile change intervals from each truck reveals no evidence of engine wear, and plenty of usable life left in the oil and additives. I'm not going to try and fix it if it's not broken.
I would be curious to see a Blackstone Labs analysis for bargain oil and name brand oil out of the same vehicle at the same change interval back to back, just out of curiosity. I'm not going to volunteer to change my oil habits to do it, though.