The Toyotas I own are assembled in the US...so they've probably had more American hands on it than a GM product that is HECHO in MEXICO.
I'm a die hard GMC guy, always have been...and I own a 1949 and a 1999 model year of the moniker, but having owned, driven, and worked on the Toyotas in my stable...I'm impressed.
I don't agree with making cuts to equalize yourself with competition, we have 2 cabinet shops in the small town that my postal code is attached to (less than 250 people). One only does high end stuff, the other offers 3 grades, great/good/okay. The one that does high end stuff never is lacking for business. It takes time to grow that reputation, and it takes consistency to keep it. Not all people will pay more for better, but there are plenty that will.
Dodge currently sells the cheapest 1/2T pickup on the market, new, between the big 3. That isn't going to make me want to buy one!