Last I checked Rams were the cheapest trucks you could spec. Still out of my league.
You're right, they're cost effective trucks. As diehard of a GM guy as I am, you just can't beat the value per dollar and the towing cap. I spent the last 3 months looking at new Chevy / GMC & Ford v8 gas half ton trucks, none of them came close to the pep of the 5.7 Hemi, 8 speed rams for acceleration and loaded towing.