I've been looking forward to making the switch from TBI to a self-tuning squarebore setup as well. FiTech was the first on the market, and I know people who've run them, but all the reading I've done leads me to believe FiTech's quality and customer support are good, but not great. Holley has a better reputation, and I don't have the patience to dork around with it if it doesn't work. I'll pay the extra $150 for peace of mind.
The interesting bit is that Summit Racing is now selling the first-gen FiTech setup under their house brand for $750, and the reviews of their customer service is very good. If it weren't a first-gen FiTech, which apparently had questionable quality sensors, I'd buy it.
Last night I ordered the fittings I need to put a fuel gauge inline with my fuel system to diagnose some fuel pressure problems, and while I was at it I ordered the -6AN fittings and throttle/cruise/TV cable hookups I'd need to put a Sniper on my Stepside. I'm still a ways out from being able to order the Holley, but I'm working towards it.